I did a lot of research on this one before I bought..some are not insulated and sell for way more $ by the same manufacturer. You really have to pay attention whether it's insulated or not. I wasn't able to find one at a lower price than this. Average is $50+ for this one. It is very durable and thick, the inside is padded and has velcro straps on ea. side to keep it tied down. I have a huge charcoal grill and it fits perfect. I live in very windy area so far the cover hasn't come off and stays put 24/7. The color is very bright too and w/ the bright sun out here, it hasn't faded one bit.